Taking Sides: Clashing Views on Controversial Issues in Marketing
Type
Book
Authors
ISBN 10
0072384492
ISBN 13
9780072384499
Category
Unknown
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Publication Year
2000
Publisher
Pages
400
Description
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. - from Amzon
Number of Copies
1
